Pokkt gets $ 5 Mn funding from existing and new investors
Mumbai–based video advertising and app
monetization platform, Pokkt, has secured close to $5Mn in a funding round led by
existing investors along with new investors such as Segnel Venture, Shinji Kimura and Sundar
Chanrai. The startup will use the funds in product development,
increasing the technology team and global expansion. Prior to this round, it
raised $2.5 Mn in Series A from JAFCO Asia, SingTel’s Innov8, Jungle Ventures
and K Ganesh. It was part of Rajesh Sawhney GSF Accelerator. Pokkt was
founded in October 2012 by Rohit Sharma (former CEO of
Reliance Digital), Vaibhav Odhekar (founding
member Zapak.com) andManish Tewari (former
founder of Koovs). It has over 70
people strong team across its offices in Delhi, Mumbai, Bangkok,
Singapore, Jakarta, Vietnam, Malaysia and more, including 20-member strong Pokkt Labsin Bangalore.
It is building a pipeline of new products around video and gaming app
slated for next year, and is looking to beef up its technology team for
the same. Pokkt has four major offering in the market namely Connect, Play, Money and Prime. Its
core business revolves around Connect and Play, where it reaches to Game and
Video app developers providing SDKs. Pokkt Play is a video ads platform for
video campaign. “We have lot of product
launches lined up for the next few months and we need to scale out product
development and technology team. One key area of investment will be in analytics
and Big data. In last one year, we expanded to new geographic location like
Indonesia, Thailand, Vietnam, Malaysia and other regions as well,” said, Rohit Sharma, Founder & CEO of Pokkt.
Pokkt claims that over 150 game developers that are
using its SDKs. Some of its marquee clients in the gaming world are Octro (makers of rummy India,
Teenpatti etc), Rovio Games (makers
of Angry birds),Nazara Technologies (makers of Rounders)
and Reliance Games. Another
offering, Pocket Money is a B2C offering that provides free mobile recharge
talk time to users. It asks users to download apps from their platform or by
participate in brand surveys and rewards them with free call talktime. Pocket
Money has over 4Mn users.
(http://inc42.com/flash-feed/pokkt-raises-5-mn-funding/)
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